Budget Pacing for In-House Marketing Teams
Connect Google Ads and Meta Ads. Burnrate compares daily target vs. actual — with traffic-light status at a glance.
No credit card · 5-minute setup · GDPR-compliant
Everything your team needs
Target vs. Actual
See at a glance whether your budget is on track or needs adjustment.
Traffic-light status
Green, yellow, or red — every budget instantly shows its pacing status.
Google Ads Sync
OAuth connection. Spend is imported automatically from Google Ads daily.
Budget versioning
Every change creates a new plan version — the original plan is preserved.
Spend trend & forecast
30-day history with a linear plan ramp and forecast to the budget end date.
Campaign mapping
Identifier codes automatically link campaigns to the right budget.
Up and running in four steps
Burnrate is set up in minutes — no technical setup, no agency.
Create an account
Register for free. No credit card required.
Connect Google Ads
Authorize once via OAuth — no API key, no CSV export.
Create budgets & codes
Create a budget with an identifier code. Campaigns are mapped automatically.
Track pacing
Daily updated target vs. actual values with traffic-light status on one dashboard.
What your pacing dashboard looks like
Real-time data. No manual updates.
Spring Campaign 2026
Total Budget
50.000 EUR
Actual (Spend)
28.900 EUR
Target (Expected)
34.000 EUR
Brand Awareness Q2
Total Budget
30.000 EUR
Actual (Spend)
4.100 EUR
Target (Expected)
4.000 EUR
Spring Campaign 2026 — Spend Trend
Ready to get started?
Burnrate is free during beta. Connect your first ad account in less than 5 minutes.